The overall brand of our film is to create a mystery for the audience to solve. We want the viewers to feel involved and feel as they are part of the story as well. An audience that appreciates mystery and enjoys the deep analytic part of it is who we would most likely be reaching out to when showing our film. Another aspect of our film that isn’t prominent, but is still present is the theme of female representation and empowerment. Our movie casts the lead as a female detective which is not a very common role that women portray in the media. Through our research, we have typically found that men are casted in these authoritative roles such as detectives and police officers. By having a female detective lead, we are hoping to reach out to women and girls of all ages by having some representation for them. This aspect of our film can even be used to reach out to all different types of audiences because it is a rare sight to see a women in these roles, so other men and boys could be interested to see a movie of this type too. As for age, the rating of our movie would most likely be PG-13, due to some violence, gore, and disturbing images. This is an ideal range for us because teenagers and adults will be able to see the movie and this rating would make kids want to watch it as well.
The production company we chose to go with was Next Wave Films, an independent film production company. Due to our movie not being produced with a bigger company, we are expecting a lower count of viewers to see our film.
Into the Truth 